Your Icelandic horse.
Personally selected.
Honestly accompanied.
From the selection to the purchase
- we are at your side.
For riders with high standards:
Icelandic horses that offer more.
At The HorseSeller you will meet people who live their profession with heart and ambition.
We select our horses personally in Iceland – not by quantity, but by type, reliability and quality. In Germany, they receive further training from experienced horse management experts, are tested in everyday life – and are only awarded our SAFE seal if they pass the test.
Because for us, it’s not about show, but about substance: horses that you like – and that really work in everyday life.
Your horse is not a coincidence - but a targeted decision.
Our current horses for sale
We only show you horses that we are convinced of. They have been selected for you according to quality, character and suitability – with a focus on natural gaits, a stable nervous system and good conformation.
Hand-picked Icelandic horses with the SAFE seal, personalised support and carefree packages beyond the purchase. Tested Icelandic horses with style, structure & safety
Find your dream horse now!
Efficiency & comfort
What others call ‘service’,
is standard with us
You don’t just get a horse – you get the full framework for your start:
In up to 3 months we connect you and your horse into an inseparable unit.
You will receive professional one-to-one lessons and sound advice.
We customise your saddle and accessories so that you can start riding straight away at home.
And if you realise that it doesn’t fit – we’ll talk openly and find solutions. With a return guarantee.
Horses from Iceland – hand-picked on site
Personally selected – no compromises.
SAFE seal – tested suitability for everyday use
Real tests. Honest assessments. Clearly documented.
Return option up to 100 % refund
Individual support for up to 3 months – without pressure.
Personalised aftercare (riding & lessons)
Structured & tailored to you and your horse.
Customer advice with experience, heart & structure
Appreciative. Clear. Personal.
Excellence & system
Our guarantee for your peace of mind:
The SAFE seal
Our four-stage test procedure guarantees you tested quality. The SAFE seal stands for: Selection, development, field test & honest support.
- S – Selected in Iceland – only horses that convince our professional eyes
- A – Carefully trained by our horse management experts
- F – Final tested – with real customers, not with professionals in the ring
- E – Honestly accompanied – through riding lessons, saddle advice & return option
Customer testimonials - quality confirms itself
Voices of our Happy Horse Owners
Free of charge & without obligation
Our introductory offers for you
30-minute consultation phone call
Do you have questions about Icelandic horses, our process or would you simply like honest and calm advice?
Then book your personal phone call now – free of charge, open and without any sales pressure.
Trial appointment at the farm
Have you already chosen a horse or would you like to feel what our Icelandic horses feel like ‘in real life’?
Get to know your favourites live – during a test ride on the farm or in the field. Free of charge, of course.
Knowledge database & FAQ
Everything about Icelandic Horses & FAQ
Each of our horses is personally selected in Iceland – not according to pedigree or show training, but according to character, gait and suitability for everyday use. We know the horses, their history and their behaviour in real life – long before you meet them.
SAFE stands for care, everyday life, feedback and experience.
Our horses are tested according to fixed criteria: Behaviour in the field, handling, loading, riding under different riders – including uncertainties. Only when a horse proves itself in real situations does it receive the SAFE seal.
Yes – our SAFE horses are made especially for you.
You don’t have to be a perfect rider. But you should know what you need – and be open to being accompanied. Many of our customers have had similar experiences – and now have a horse that gives them confidence.
You get in touch – we listen. Then we talk about suitable horses, introduce you to your favourites in the video & profile and invite you to visit us.
During the test ride, you have time to ask questions and familiarise yourself with the horse – and there is no obligation to make a decision. If you wish, the horse will stay with us for a few weeks after the purchase – for training, lessons and safety.
Then you can turn back.
Our return option gives you – depending on the care model – up to 100% refund. No drama, no pressure. Because trust only begins after the purchase – not before.
You decide how intensively you want to be supported: you can leave your horse with us from four weeks to three months. During this time, we work with your horse, teach you, adjust the equipment – and build a real connection. Step by step. At your own pace.
If you are prepared to be accompanied – yes.
Many of our customers have not travelled the traditional riding school route. They have life experience, a keen instinct – and the desire for a horse that suits them. We will help you to realise this wish.
You can compare. We will present you with a preselection of horses that could suit you – with videos, information and an honest assessment. You can see and ride several horses during your visit. And you don’t get ‘sales favourites’, but real alternatives.
Then we say: Thank you for your honesty.
We don’t want you to sign anything just because you’re there. We will continue to support you – with honest feedback, new ideas and the opportunity to take another look in peace.
Yes – if you wish, we can help you choose the right saddle, riding accessories or transport organisation. In the after-sales phase, you have enough time to choose everything in peace – not in the stress between buying and changing stables.
Yes. We also offer training & correction for external horses – using the same system we use to train our own SAFE horses.
We help you to reconnect – with time, structure and feeling.
You don’t need to know everything – you just need to be prepared to ask questions. In a HorseTalk or counselling session, we look together at where you stand – without any pressure, but with an honest assessment.
